Lexus Service Pricing Template
A service pricing template built for Lexus corporate, giving every dealership a consistent way to publish maintenance intervals and pricing. The template comes in two styles: By Model Pricing, shown live on Lexus of Lakeway's site, and Family Style Pricing, shown live on Herrin-Gear Lexus's site.
Lexus corporate asked for a standardized way for dealerships to publish service pricing online, something any dealer's site could adopt without reinventing the layout each time. As a Lexus Digital Concierge, I partnered with a colleague to build the page structure and content template in two styles, then roll it out across dealer sites. Lexus of Lakeway and Herrin-Gear Lexus are used as the live examples here.
The Problem
Service pricing is genuinely complicated: it changes by vehicle model, by mileage interval, and by what's covered under warranty versus what isn't. Dealerships were publishing it inconsistently, some skipped the page entirely, others buried pricing in a PDF customers had to download and search through. Lexus corporate wanted one page structure every dealer could adopt: clear, scannable, and consistent from site to site.
The Idea
We designed the template in two styles, so each dealership can publish pricing the way it actually sells service. By Model Pricing is a two-page version that separates the "what" from the "how much": the first page breaks each service interval (5K, 10K, 15K, 20K, 25K, 30K miles) into a plain-language checklist of what's actually included, and the second page turns that same interval breakdown into a comparison table organized by vehicle model, so a customer or service advisor can scan straight to their exact model and interval.
Family Style Pricing condenses everything onto a single page: one set of interval prices that applies across the lineup, so a dealership that keeps pricing consistent from model to model doesn't need a comparison table at all.
The Structure
In both styles, each interval is its own card: a mileage/price header and a checklist of the included services. In the By Model version, a "Click for price" link carries anything not covered under LexusCare into the table page, where the same interval order reformats into rows and columns, so someone comparing an ES to an RX at the same mileage can do it in one glance. In the Family Style version, the price sits right on the card, followed by an a-la-carte list of common maintenance and diagnostic services with flat pricing.
The Design
Both styles share the same visual language on purpose: bold black interval headers, card-style detail blocks, and, in the By Model version, a clean comparison table. That consistency is the point. A dealer can pick the style that fits how they price, drop in their own hours and contact information, and the experience of finding a price stays the same across every Lexus site that uses the template.